Supporting the work, week to week.

Our role extends into the day-to-day running of the business. We help coordinate project administration and commercial project management, giving the director more room to focus on clients, projects and business development.

Reducing the administration that comes with every job.

We developed reusable construction templates, quality management documentation and 13 AI automations across project administration and employee setup.

For O&M manuals alone, this has reduced preparation time from around an hour to ten minutes.

Making their capability easier to see.

We refreshed Iconic’s branding and capability statements to communicate the breadth of their work and how they deliver it.

Alongside completed projects, we now also highlighted the systems, people and processes that matter to clients choosing a contractor for live, occupied buildings.

Giving their social content a purpose.

We manage Iconic’s social media, working with their content team to show completed work, explain common building problems and demonstrate how the team responds.

The content helps facilities managers and commercial clients understand when to call Iconic, what to expect and why their approach matters.

Getting them into the right rooms.

We help identify and support industry opportunities that suit Iconic’s direction, including their involvement in the Built Environment Association’s Industry Cocktail Night in collaboration with University of Technology Sydney, University of Sydney, Western Sydney University and University of New South Wales.

Our work extends to the messaging, imagery and collateral supporting those opportunities, connecting their online presence with conversations and relationships in person.

A brand that reflects the people and work behind it.

We shaped the brand around LN Kitchens’ family values, practical design and care for each project. The refreshed logo, colours and messaging give the business a consistent presentation.

We carried that identity through their website, social content, quotes, templates and handover documents.

Keeping their work in front of potential clients.

We manage their social media around completed projects, useful advice and the thinking behind good cabinetry.

We also coordinate project photography, giving the business a bank of images for its website and ongoing marketing. The owners can build their presence without having to become content creators.

Giving their experience a stronger introduction.

We developed a capability statement that brings together IC Build’s services, project experience and approach to working with clients.

It gives the team a ready-to-use introduction for new business conversations, showing both the spaces they deliver and what it’s like to work with them.

Building their presence around where they want to go.

We’re now developing IC Build’s website and social media direction to support their focus on design and construct, particularly office fitouts.

The content will show the thinking behind their projects, how they guide clients through decisions and the value of involving them early.

Showing how the services fit together.

We organised their offering into four stages: pre-construction, construction and delivery, transition and move, and integrated facilities management.

This gives prospective clients a straightforward way to understand where Synergize can help, including the support that continues after a project is handed over.

Giving the capability statement a clear job to do.

We rewrote and redesigned the document to explain the service model, show relevant experience and demonstrate how Synergize’s approach works in practice.

The case studies connect each client’s situation with the work delivered and the results, giving prospective clients more than a list of services to assess.